The Three Keys
Growth Framework™
Practical sales advisory, leadership coaching and commercial acceleration programs for founders and sales leaders.
Most growth problems in businesses between $1M and $50M trace back to one of three areas: a sales process that doesn't scale, leadership that can't convert effort into performance, or a market position that doesn't win the right clients. The Three Keys Growth Framework™ gives you a clear lens to diagnose where you are, prioritise what matters, and build a plan that actually works.
Where every engagement begins
The Sales & Leadership Diagnostic
Every engagement begins with a discovery call. If there's a fit, we run a focused diagnostic that maps how your sales process really works — from first enquiry to repeat work — and shows exactly where revenue is leaking. You leave with a scorecard, your top three priorities and a 90-day plan.
Discovery Call
A 30-minute conversation about your business, challenges and goals.
Focused Diagnostic
We map how your sales process really works — from first enquiry to repeat work — and identify where revenue is leaking.
Scorecard & Plan
You leave with a scorecard, your top three priorities and a 90-day action plan.
Book a Discovery Call
30 minutes. No obligation. Leave with clarity on where to focus.
threekeys.com.au/contact
The Three Keys
Sales Engine Excellence
Build a process that scales
- Repeatable, documented sales process
- Pipeline discipline and forecasting rigour
- Playbooks and KPI dashboards
Leadership Alignment
Turn effort into performance
- Sales leadership coaching and development
- Team alignment and accountability structures
- Performance culture and operating rhythms
Commercial Acceleration
Win more of the right clients
- Ideal customer profile and value proposition
- Pricing confidence and margin discipline
- Go-to-market strategy and competitive positioning
Key 1
Sales Engine Excellence
Build the sales process, pipeline discipline, and forecasting rigour that turns activity into predictable revenue.
Sales Engine Accelerator
End-to-end sales process design for growing businesses. Build a repeatable, scalable sales process with the right qualification frameworks, pipeline structure, playbooks and KPI dashboards.
- Documented end-to-end sales process with defined stage gates
- Opportunity qualification framework tailored to your market
- Pipeline health scorecard and weekly review cadence
- Sales playbook covering discovery, proposal, and close
Outcome
A repeatable sales process that reduces friction, increases velocity and gives you genuine forecast confidence.
Pipeline & Forecasting Mastery
Replace gut-feel forecasting with objective pipeline discipline. Build the stage criteria, deal-scoring frameworks and review cadence that make your revenue numbers reliable.
- Pipeline stage definitions with clear entry and exit criteria
- Objective deal-scoring framework (BANT or equivalent)
- Weekly pipeline review structure and facilitation guide
- Forecast model and reporting dashboard
Outcome
Forecast accuracy you can plan the business around, and a pipeline that reflects reality rather than optimism.
Key 2
Leadership Alignment
Develop the leaders, culture, and incentive structures that turn a sales team into a high-performance unit.
Sales Leadership Mastery
One-to-one and group coaching for sales managers and directors, building the coaching capability, commercial judgement and leadership presence needed to drive consistent team performance.
- Individual sales leadership coaching (fortnightly sessions)
- Coaching framework and structured one-on-one cadence
- Performance conversation and feedback skills
- Commercial decision-making and pipeline management
Outcome
A sales leader who coaches rather than manages, drives accountability without micromanaging, and builds a team that performs consistently.
Team Performance Accelerator
Structured team development for sales teams that need to lift their collective capability, alignment and execution — not just individual skills.
- Team capability assessment and gap analysis
- Group workshops on sales skills, process and mindset
- EQ and DISC behavioural profiling
- Performance improvement planning for underperformers
Outcome
A more capable, confident and consistent sales team that performs without constant management.
Performance Culture Builder
Build the accountability structures, leadership behaviours and operating rhythms that make high performance the norm — not the exception.
- Values and behavioural framework
- Leadership operating rhythm and meeting cadence
- Accountability structure and performance standards
- Quarterly planning and review process
Outcome
An aligned leadership team with a shared language, clear expectations and a rhythm that drives execution.
Incentive & Reward Design
Audit and redesign your commission and reward structure so it drives the right behaviours — not just the biggest numbers. Eliminate sandbagging, deal-timing distortion and plan gaming.
- Incentive plan audit — current structure mapped against strategy
- Redesigned commission framework with OTE, accelerators and thresholds
- Plan documentation, communication guide and governance model
Outcome
A commission plan that rewards the behaviours most important to the business, perceived as fair by the team, and reviewed on a governance cadence.
Key 3
Commercial Acceleration
Sharpen your positioning, pricing confidence and go-to-market strategy so you win more of the right clients at the right margin.
Market Positioning Sprint
Sharpen your ideal customer profile, value proposition and competitive differentiation so your market knows exactly who you are, who you serve, and why you win.
- Ideal customer profile (ICP) definition and validation
- Value proposition framework and messaging hierarchy
- Competitive differentiation analysis
- Positioning playbook for sales and marketing alignment
Outcome
A sharp, differentiated market position that your sales team can articulate consistently and your ideal customers recognise immediately.
Revenue Growth Intensive
Ongoing monthly advisory for founders and business leaders who want a commercially experienced partner in their corner, helping drive revenue, sharpen strategy and stay accountable to their goals.
- Monthly advisory sessions with Simon Barlow
- Commercial strategy review and revenue growth planning
- Cross-functional alignment across sales, marketing and delivery
- Accountability and follow-through on agreed priorities
Outcome
Clear commercial direction, sharper decision-making and a trusted adviser who has done it before.
Specialist Program
Merger Integration: Sales & Commercial Alignment
When two businesses merge or are acquired, the sales and commercial functions are where value is most at risk. This engagement gives leadership a structured approach to integrating sales teams, aligning product-to-market positioning, and building a unified commercial engine — whether you are preparing for a transaction, in the middle of one, or managing the aftermath.
- Pre-merger commercial readiness assessment
- Integration playbook covering sales process, team structure, and product alignment
- Unified sales methodology and qualification framework for the combined entity
- Customer retention and communication plan for the integration period
- Post-merger performance dashboard and 90-day commercial acceleration plan
Outcome
Revenue protected through the integration period, a unified sales team within 90 days, and a commercial foundation that realises the deal thesis.
Ready to find out where to focus?
Book a 30-minute discovery call. No obligation — just a clear picture of where you are and what's possible.
threekeys.com.au/contact
simon@threekeys.com.au