About Simon Barlow
Sales results and leadership are inseparable.
Simon Barlow works alongside founders, sales leaders and executives who own the commercial outcome, helping them grow revenue by building stronger sales processes and stronger leadership, in the business and in themselves.
With more than 25 years of sales and leadership experience across technology, telecommunications and managed services in Australia, the UK and Europe, Simon has seen what separates businesses that grow from those that plateau. Time and again, the difference comes down to people: whether they are clear on the goal, accountable for the outcome and well coached to deliver it.
Simon led national sales teams at Telstra, where his teams were recognised for strong customer satisfaction and employee engagement, and he mentored emerging leaders along the way. He later served on the Senior Leadership Team at Brennan IT, helping shape company strategy and culture while driving commercial performance across complex, multi stakeholder environments. Most recently, he was Vice President Sales and Commercial at Sat One Australia, an SME delivering LEO satellite communications across ANZ.
That combination of large organisation discipline and real business experience is the foundation of Three Keys. Simon brings the rigour of senior sales leadership to businesses that need it most, without the overhead or the jargon.
He is also a qualified executive coach and an NLP Master Practitioner, with an Advanced Diploma of Executive and Business Coaching, certification as an Advanced Coach Master, and further training in emotional intelligence and DISC behavioural profiling.
In a growing business, the owner's leadership sets the ceiling for everyone around them, so Simon works with leaders on both sides of the job: the personal (self-awareness, communication, confidence and how you show up) and the business (strategy, team alignment, accountability and performance). The aim is to build not just a better sales process, but the habits and leadership behaviours that make it stick.
Coaching Credentials
Mission
"To work alongside founders, sales leaders and executives to build the leadership capability and sales discipline that creates sustainable commercial growth."
Vision
"A business landscape where ambitious leaders have access to experienced, practical sales and leadership thinking, without needing to be a large business to afford it."
The Three Keys Growth Framework™
Three Keys is built around a simple premise: sustainable commercial growth requires alignment across three interconnected areas.
Sales Engine Excellence
Most businesses have a sales function. Few have a sales engine. We design and build the processes, disciplines and capability that turn sales activity into predictable revenue.
Leadership Alignment
Growth stalls when leadership is misaligned. We work with founders and executives to clarify direction, build accountability and create the conditions for high performance.
Commercial Acceleration
With the right sales foundation and leadership in place, we work alongside clients to accelerate growth, expand into new markets and build long term commercial advantage.
Ready to start the conversation?
Every engagement begins with a discovery call — a straightforward conversation about your business, your challenges, and what's possible.